Testimonials
Lucy Everest, Global Chief Operating Officer
Heriot-Watt University
Ria has worked with Heriot-Watt on a number of strategic and tactical marketing projects where we wanted an external perspective and new ideas around a challenge or problem we have faced.
She brings a wide range of experience and insight from across the sector and associated trends and behaviours to the problem and has driven our thinking and solutions around how we attract and convert different student segments.
She is highly competent at understanding student motivations and digital behaviours and also brings creative flair to recommended tactical plans.
Also as a consultant she builds strong rapport and trust quickly with internal teams which enables recommendations to be mobilised with strong internal buy in.
Prof. Chris France, Founder Doctoral College
University of Surrey
I first worked with Ria when she was recommended to me as an expert in Communications and Marketing. The recommendation was excellent: she understood the brief at once and made significant contributions from day one.
She quickly became an integral member of the team setting up a Doctoral College for around a thousand doctoral candidates and 300 early-career researchers. Her contributions extended far from the initial brief and brought insights into how to effect change in the different stakeholder groups.
The structures that she initiated gave an excellent foundation as the College grew.
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Ria has great energy which gives extraordinary personal productivity as well as encouraging and challenging other team members to give their best. She gives 100% commitment to any of her endeavours and I can wholeheartedly recommend her to add value to any organisation that she is engaged with.
Peter Sanchez, Associate Director of Marketing & Brand
Heriot-Watt University
Ria’s Outsider consulting has really helped our marketing and recruitment teams get closer and understand new insights and behaviours of our target markets, which has directly fed into our forthcoming annual plans.
Ria’s natural curiosity and extensive HE experience meant she was able to ask the right questions of my team to uncover new opportunities, and back these up with the right data and evidence.
I look forward to working with Ria’s Outsider consulting practice in the future
Ruth Swan, Head of Prospect Experience and Conversion
Working with An Outsider has been invaluable for our Recruitment and Marketing teams. Their insights have formed the foundation of strategic decisions, allowing us to be confident that our internal resource is well spent.
Also, on a personal note, working with Ria has been a pleasure, her positive and enthusiastic approach is inspiring. We would happily work with An Outsider again!
